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Stage 1 of 7

7 stages · about 15 minutes

01 · The Vision

Before you choose a responsibility, I want you to understand what you're joining.

A. What is Altveda?

A clean Ayurvedic wellness brand — AYUSH-certified, plant-based supplements and natural body care, born in the mountains, sold across India.

Ashwagandha
Ashwagandha
Stress · Sleep · Stamina
Moringa
Moringa
Energy · Nutrition · Immunity
Shatavari
Shatavari
Women's Health · Hormones
Amla
Amla
Vitamin C · Hair · Immunity
Curcumin
Curcumin & Black Pepper
Joint health · Anti-inflammatory · Immunity · ₹410
★★★★★
Explore all products on altveda.in →

B. Why am I building it?

After years of asthma, medication and urban chaos, I walked away from my tech career at 29, moved to the mountains, and healed through Ayurveda. Altveda exists to share that path — simply, naturally, and with love. Read my full story →

C. What do we believe?

Nothing synthetic, ever. Transparency over hype. Community over hierarchy. Small consistent steps over heroic promises.

D. The founding collective

I'm not hiring employees. I'm looking for a small group of people who each own a part of Altveda and point it at the same mountain — with me, not under me.

E. The journey

We meet.
We walk together.
We dance together.
Some people leave earlier.
Some walk further.
Neither journey is wrong.

F. The reality

Let me be brutally honest about our current mission:
Create sales. Generate revenue. Become profitable.

I'm not trying to "build a huge company". Not "raising money first". Not "working endlessly and hoping".
We build value that people are willing to pay for.
Stage 2 of 7
02 · The Contribution Journey

I won't ask what position you want.
I'll ask: what do you want to bring?

Please choose at least one primary responsibility and at least one value goal.

Stage 3 of 7
03 · The Way We Work

The Contribution & Responsibility Charter

Freedom — you choose your contribution.
Ownership — once you choose it, it's yours to move forward.
Communication — honest updates about progress and problems.
Initiative — don't wait for the founder to hand you every task.
Reliability — small consistent contributions beat heroic promises followed by silence.
Boundaries — you can clearly say what you will NOT take responsibility for.
Evolution — your contribution can change direction.
Mutual evaluation — for the first 2–6 months, both sides are checking the fit.
⚠️ No salary for hours during the founding phase.
If Altveda isn't generating distributable profit, contribution is not converted into hourly wages. Please read this twice. If this doesn't work for your situation, that is completely okay — but I'd rather we're clear now than disappointed later.

Please acknowledge the Charter and fill your ownership, outcome and capacity.

Stage 4 of 7
04 · Trust · Confidentiality · IP

Can we safely build together?

What stays inside Altveda

Product formulations, suppliers, costs & margins · business strategies & sales data · customer information · internal systems & credentials · unreleased creative work.

What you agree to

1. I will not share Altveda's confidential information outside the team — during or after my involvement.
2. Work I create for Altveda belongs to Altveda. What I had before joining remains mine.
3. I will not use Altveda's confidential information to compete with Altveda.
4. If I leave, I return/delete Altveda materials and my access ends.
5. I keep credentials safe and never share them.

What I promise you in return

Your personal information stays private. Your contribution and participation records are visible to you at all times. Transparency runs both ways — you'll see the same numbers I see.

Please acknowledge the confidentiality terms.

Stage 5 of 7
05 · Money

How money works at Altveda

Revenue — money received from customers
↓
Business expenses — manufacturing · shipping · marketing · platform fees · taxes · operations
↓
Distributable profit — shared according to the agreed framework

Profit sharing

· Profit share is not equity — you participate in profits without owning the company.
· A pool of distributable profit is reserved for active founding members.
· Participation reflects contribution & responsibility, reviewed quarterly.
· No profit means no profit distribution. Losses are not passed to members.
· The model can evolve — changes are announced transparently before they apply.
How profit is split — transparently:
🌱 Reinvestment (growth first)40%
🏛️ Founder share30%
🤝 Collective pool (your share)30%

First distribution: at the end of the first profitable quarter. And if you choose, you can reinvest your share back into Altveda's growth — tracked as your contribution record.

Stage 6 of 7
06 · Equity

Ownership is separate from profit.

Where we are today: Altveda starts every founding relationship with profit sharing.

Equity comes after trust. Once the mutual alignment period (2–6 months) proves the fit — consistent contribution, reliability, shared direction — equity conversations begin, with exact numbers, vesting and mechanisms documented properly before anything is granted.

Until then, every contribution you make is logged in the Founding Map. Nothing is forgotten, and the record is always visible to you.
First we walk together. Then we own together.
Before you decide
Questions people ask

You probably have questions.
Here are honest answers.

Everyone asks these

Something else on your mind? Choose 🌙 TALK on the next page — that's exactly what it's for.

Stage 7 of 7
07 · The Founding Agreement

You've seen everything.
Do you want to begin?

Tapped the wrong one? Just tap another option — nothing is final until you confirm.

Welcome to the founding collective. 🌱

Your Contribution Profile has been recorded in the Founding Map.

We meet. We walk together. We dance together.
🌱 Beta · Found a bug? Tell Sangam